Uploaded by chinelo on January 13, 2011
Nigeria's large population often deceives investors who think it is a vast untapped market waiting for the right product.
The truth is that generating sales in Nigeria is much more about getting the product to customers than simply having the right product.
With our unique infrastructure challenges, Nigerian businesses, including publishers like us, have to put a lot of effort into distribution.
Brazil and Nigeria share similar issues and publishers there have found a unique solution. If customers will not come to the books, take the books to the customers. Read about it here.