Uploaded by chinelo on May 05, 2011
Finding a publisher interested in committing their resources and time into editing, printing, and selling of their work is a great acheivement for a writer. However, publishers can only do so much to drum up publicity and find a market for a book. If an author wants his or her book to be successful, they have to learn the fine art of selling themselves.
The writer who can marshal his or her forces and promote their book is the difference between an unknown and a name. So, it is essential that writers take the time to think about how to connect their work to their audience. According to this New York Times peice on the marketing efforts of classic authors like Ernest Hemmingway and Virginia Woolf, it always has been.
There is an argument that not everyone is built to market themselves well. In particular, self-publishing, which requires a great deal of legwork without the aid of a traditional publishing house, may be more suited to "energetic extroverts." Something which most writers will admit that they are not.
Thankfully, even for the shy and introverted, the golden age of technology affords amazing opportunities never before available. Authors can think about creating a blog or website, and develop mailing lists. However, they should not expect instant results. Finding an audience takes time, and is an ongoing effort that requires research, planning and diligence.
For starters, here are some non-traditional ways to market one's books.